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Handels-Marketing: 1 Job in Mönchengladbach

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Global Digital Marketing Manager (m/f/d)

Sa. 27.02.2021
Global Digital Marketing Manager (m/f/d)Location: Mönchengladbach   Founded in 2000, Tradewind is an industry leader in creating international cash-flow solutions for small and midsize businesses, with typical client revenue/turnover ranging from USD 5 million to USD 500 million. Headquartered in Germany, Tradewind has 20 global offices across North America, Europe, the Middle East, and South and East Asia.  You take the lead for strategic positioning and good visibility of Tradewinds global in digital media by optimization of data-driven marketing and lead generation. Together with the international marketing team in our regions you are responsible for performance channels SEA, retargeting, display-targeting, email marketing as well as SEO and social advertising. You will advance our digital marketing mix and lead generation to enable us to flood sales with excellent MQLs. As Co-lead of the marketing team you are working shoulder to shoulder with the Regional CEO for Europe & Turkey to define the strategy, lead the team to roll it out and to build the Tradewind brand in the market. Based on data analytics and KPIs you enhance the user journey integrating regional differences and create better conversions. You are responsible to develop a global strategy for marketing automation and to lead the roll-out in the different regions. You optimize our contents at the touch points to build a responsive and personalized customer journey and ultimately increase efficiency and quality of the leads. You keep track on new developments and trends and make sure that Tradewind is ahead of time in putting them to good use. You understand the different markets and reflect their specialties in an according marketing approach to best leverage the potential.  You are bursting to drive digital marketing and lead generation to top level at Tradewind. Under the shower you sing “Leads, leads, leads. Quality high, numbers good and a little bit of Hollywood …”. You have fun and heaps of creativity to develop new ideas for cross-channel marketing actions. As a dynamic person, superfast and agile with high communication skills and empathy, you are managing and coaching stakeholders from all levels. Sounds perfect to you? Join our team if you also bring the following: Master degree in Marketing, Communication or similar More than three years proven work experience in digital marketing Profound hands-on experience in search engine and display advertising Deep knowledge in search engine optimization Sound and proven skills in web analytics Experience in building and editing websites/landing pages using major content management systems Fluency in English or even a native speaker; German is a plus, not a must Varied tasks and the opportunity to drive forward a long-lasting, sustainable financial product that offers great benefit to the economy Plenty of leeway for design in order to develop ideas for the future and take on responsibility
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