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(Junior) Social Media & Digital Marketing Specialist (m/f/x)

Mo. 20.06.2022
Rellingen
YAMAHA is the world’s biggest manufacturer of musical instruments and one of the leading producers of audio equipment for home entertainment and professional use. Our European headquarters are located in Rellingen (northwest of Hamburg). We have approximately 800 dedicated employees working in our offices across Europe including Germany, France, Italy, Spain, Scandinavia, and the UK, who operate local and international sales and marketing activities. For our European headquarters – within the Electronic Keyboards (EKB) Marketing Strategy division supporting portable keyboards, digital pianos and hybrid pianos – we are looking for a (Junior) Social Media & Digital Marketing Specialist (m/f/x) Realize further development and growth of the European EKB social media channels (Facebook, Instagram, others), support exciting communication projects and increase market demand as well as customer retention, reporting directly to the EKB European Marketing Manager Manage monthly planning and maintenance of the content of EKB social media channels at pan-EU level as well as the coordination of local social media activities, incl. creation of consolidated editorial plans – organic and paid  Follow community management, monitor key performance and engagement figures  Plan, implement, and monitor European-wide social media advertising campaigns to achieve pre-agreed goals  Take responsibility for monthly planning and editorial preparation as well as distribution of the EKB newsletter at pan-EU level, incl. coordination of local newsletters and content (e-mail marketing)  Actively collaborate with relevant functions in digital marketing campaigns, EKB and cross-divisional, collaborate on content creation and localization projects such as lifestyle images, videos, marketing materials, blogs  Conduct performance monitoring of your channels and campaigns monthly, also in comparison to other Yamaha channels, incl. graphical preparation and presentation of results  Coordinate with external agencies, internal departments, local branches, and service providers and drive the acquisition of market knowledge, also through occasional business trips University degree in the field of marketing/communication/digital media or comparable qualification  Professional experience in the marketing field, incl. social media Deep know-how in the field of marketing, especially social media, online marketing, and campaign planning, as well as in customer segmentation and targeting  Experience in creating texts and advertising messages as well as good understanding of graphics and imagery depending on the platform  Knowledge of working with KPIs and business-oriented approach to problem-solving  Familiarity with MS Office (Word, Excel, PowerPoint), basic knowledge of Adobe Photoshop and InDesign  Good communication skills in English both spoken and written; other languages a plus Interest in music and playing an instrument advantageous Show an open, friendly character Work independently and in a solution-oriented manner Have a strong team spirit, enjoying communication with several stakeholders Reliable, and able to work on time Creative with good sense of trends and digital market developments Interesting challenges in an international group of companies known for reliability and sustainable actions for both customers and employees A committed and motivated team at the heart of YAMAHA’s digital marketing and an atmosphere of mutual support A flexible working environment in relation to our mobile working policy Possibilities for individual development
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